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Creative & Digital

The Humber is one of the most thriving and vibrant digital clusters outside of London.

The region has a thriving digital economy worth an estimated £7bn, building a reputation for digital innovation and creativity across the UK and worldwide. The Humber is the fastest growing region for film and TV, generating an annual turnover of £424m across 590 creative businesses (an increase of 247% against the UK average of 118%).

The region is home to an established digital cluster which services some of the biggest brands in the world. It’s seen as a hotspot for digital activity; with start-ups taking root here in increasing numbers and established businesses enjoying unprecedented growth.

Hull is the centre of East Yorkshire and North Lincolnshire’s digital tech community, with 6,914 digital jobs based within the city contributing £254m to the digital GVA. The city has been named as the UK’s best for full-fibre broadband coverage, while it aims to become one of the country’s leading smart cities.

The Humber offers an ideal set of circumstances in terms of tech start-ups, combining excellent connectivity, low cost base and tech/digital incubation space. Investments taking place in the local communications infrastructure include the roll-out of superfast broadband with Hull-based KCOM investing £60million in fibre technology and the launch of one of the first 5G wireless networks in the country. 

The £15m purpose-built Centre for Digital Innovation (C4DI) opened its doors in Hull’s Fruit Market – part of an ambitious redevelopment programme which forms Hull’s new creative quarter providing co-working space, tech incubation, and corporate innovation. 

The region produces a considerable talent pool of people with the relevant skill sets to support this growing sector, with the University of Hull, Grimsby Institute and Hull School of Art and Design all highly regarded as digital, gaming and creative specialists. 

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